Hike Messenger has found a new way to reach out to users on slower mobile networks. Services offered on the system called Hike Total include financial transactions via Hike Wallet, news, horoscopes and rail information.
Hike Total uses its proprietary technology based on USSD (Unstructured Supplementary Service Data) protocol to send messages, carry out mobile recharges and deliver news updates and live scores. Hike has decided to keep Total exclusive to handsets by original equipment manufacturers who partnered with it. So, it won’t be available for download on the Google Play Store.
The company has tied up with Airtel, Aircel and BSNL as the telecom partners as of now, which cover over 42 per cent of the telecom market.
According to sources, the company is also in talks with Vodafone India for similar services.
USSD is a communication technology that is being in use for many years for sending text between a mobile phone and an application programme in the network.USSD has been used by a number of banking apps and services for payments as it is more secure and difficult to intercept. However, this is the first instance when a mobile messenger has used it on a wide scale.